Boutique Web Design &
Development Studio

  • business card mockup
  • social media posts
  • brand mark
  • logo mockup
  • poster mockup
  • business card mockup
  • social media posts
  • brand mark
  • logo mockup
  • poster mockup

Setasa Marketing

Reshaping the brand for a cohesive, elegant, and professional identity.

  • Brand Design
  • Messaging
  • Business Card
  • Insta Posts

Based in Boston, Massachusetts, Setasa stands out among traditional marketing agencies with its hands-on approach. By seamlessly integrating their team within client's businesses, Setasa doesn't just offer a service; they become a trusted ally, guiding them forward on their marketing journey. Specializing in leveraging industry expertise and data-driven strategies, Setasa crafts impactful, heart-led campaigns that generate results.

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Project Brief

They came to us with a clear desire for a comprehensive rebranding, articulating that their present brand identity fell short in portraying their unique personality. They emphasized the absence of the elegance, sophistication, and boldness they aspired to convey. We dove headfirst into reshaping the entire brand, paying meticulous attention to every detail, from refining the logo suite to honing the tone of voice. Our goal was to ensure that each aspect mirrored their personality and deeply connected with their intended audience.

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Brand Personality

Seasoned Strategists

While we may not be masters of your niche (yet), we are masters of ours. Setasa utilizes industry expertise, data-driven insights, and optimized strategies to ensure that our marketing campaigns generate measurable results.

Savvy Storytellers

We’re not salespeople; we’re storytellers. The campaigns we run are intentional, thoughtful, and uniquely tailored to the audiences they’re meant to connect with. We want to shake up the status quo, to bring fun and creativity to traditionally serious spaces. How? With the power of a good story.

Deep Divers

We’re not here to dip a toe in; this is a total immersion experience! Our full-service marketing team becomes an extension of yours; We learn the service you’re selling, the customer journey, and the ins and outs of your business in order to become your confidante and closest ally as we take your business where it needs to be.

Money Makers

The best thing we could hear at the end of a project? “Setasa, you made us money!” We help each and every client tap into the extent of their online potential, empowering them to explore new platforms, maximize revenue, and build communities of loyal customers who keep coming back for more.

Sage

Wine

Cream

Blaze

Color Palette

The objective was to craft a color palette that flawlessly merged boldness, sophistication, and the distinct personality of Setasa. The result? A palette that's boldly sophisticated, radiating confidence, warmth, and approachability. Burgundy signifies elegance, paired harmoniously with sage's inviting touch, while blaze adds a dose of confidence. Simultaneously, the lighter tones convey warmth and approachability.

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Typography

When crafting the brand's typography, the key was finding fonts that complemented their color palette. Ivyora Display became the primary font, renowned for its refined look. A sleek sans-serif was chosen as the secondary font, featuring rounded letters and crisp lines for a modern, clean, and bold aesthetic that perfectly complements the primary font. Together, they capture the brand’s essence, radiating elegance and professionalism while maintaining a modern, approachable charm.

Primary Font / IvyOra Display

IvyOra Display

Designed By

Jan Maack

Designed In

2022

IvyOra Display In Use

Our custom strategies empower your brand across all our services —no cookie-cutter solutions, just unique digital success stories.

Secondary Font / Poppins

Designed By

Jonny Pinhorn

Designed In

2014

Poppins

Weights

  • light
  • regular
  • semibold
  • bold
Poppins In Use

We’re not salespeople; we’re storytellers. The campaigns we run are intentional, thoughtful, and uniquely tailored to the audiences they’re meant to connect with. We want to shake up the status quo, to bring fun and creativity to traditionally serious spaces. How? With the power of a good story.

Tagline

Led by heart, backed by data.

The Logo

The seamless fusion of “s” and “a” forming the shape of a heart, a nod to “Led by heart” in the tagline infuses the logo with personality and playfulness, striking a balance between professionalism and fun—a true reflection of Setasa.

Logo design

The curved and fluid design embodies timelessness, approachability, and movement, reflecting their dedication to driving businesses toward their digital potential.

Brand Mark

Molded from the logo’s defining “S” while using the punctuation for the heart’s tip as a tribute to the primary logo, the brand mark is memorable, elegant, and creative. It playfully shapes the “S” into a heart silhouette, nodding to the first half of the tagline, “led by heart.”

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Mockups

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social media posts
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Testimonial

“It turned out even better than I could have imagined, and their service was nothing short of spectacular.”

“I had an incredible experience working with Two Moons Studio on the branding for Setasa. Their professionalism was evident throughout the process. They honestly wowed me, knocking my socks off! They delivered as promised—perfectly. I loved the branding!!The strategy and messaging session was also a game-changer, refining my service offerings and simplifying marketing. Lola captured the exact look I envisioned, and her passion and creativity shone through. Highly recommend!”

- Rowena Kagugube, Founder & CEO

Instagram Feed
Instagram feed
Instagram Posts
Instagram posts

Tone of Voice

Poised, polished, yet playful

We’re serious about our work, but serious ≠ stuffy. Setasa strikes a balance between high-end professionalism and down-to-earth approachability. After all, we genuinely love what we do!

Trustworthy

Blending up-to-date industry language and more conversational writing, we show that we know what we’re talking about without coming across as intimidating. Setasa’s brand messaging fosters a sense of reliability, so potential clients can feel safe in the knowledge that we always deliver on our promises.

Dynamic and innovative

We work with creative professionals and open-minded visionaries across a range of high-earning, service-based industries, helping them redefine the way they approach digital marketing. When our potential clients say, “My target audience is not on Instagram,” our mission is to help show them that they are.

Empowering

Through our brand messaging, we aim to make each client feel seen, heard, and excited to work with us. Whether they’re launching a major campaign or hoping to expand into a new online space, we present ourselves as the trusted guide and get-it-done force, pushing the client to their ultimate digital potential.

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Next Project

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