It was better than I could have ever imaged...
Setasa Marketing
Reshaping the brand for a cohesive, elegant, and professional identity.
- Personality
- Tagline
- Tone of Voice
- Brand Design
- Business Card
- CLIENTRowena Kagugube
- YEARNov 2023
- LOCATIONBoston, MA, USA
- COLLABORATION WITHHemisphere Copy
- TOOLSAdobe Illustrator / Adobe Photoshop
Based in Boston, Massachusetts, Setasa stands out among traditional marketing agencies with its hands-on approach. By seamlessly integrating their team within client's businesses, Setasa doesn't just offer a service; they become a trusted ally, guiding them forward on their marketing journey. Specializing in leveraging industry expertise and data-driven strategies, Setasa crafts impactful, heart-led campaigns that generate results.
Project Brief
They came to us with a clear desire for a comprehensive rebranding, articulating that their present brand identity fell short in portraying their unique personality. They emphasized the absence of the elegance, sophistication, and boldness they aspired to convey. We dove headfirst into reshaping the entire brand, paying meticulous attention to every detail, from refining the logo suite to honing the tone of voice. Our goal was to ensure that each aspect mirrored their personality and deeply connected with their intended audience.
Brand Personality
Seasoned Strategists
While we may not be masters of your niche (yet), we are masters of ours. Setasa utilizes industry expertise, data-driven insights, and optimized strategies to ensure that our marketing campaigns generate measurable results.
Savvy Storytellers
We’re not salespeople; we’re storytellers. The campaigns we run are intentional, thoughtful, and uniquely tailored to the audiences they’re meant to connect with. We want to shake up the status quo, to bring fun and creativity to traditionally serious spaces. How? With the power of a good story.
Deep Divers
We’re not here to dip a toe in; this is a total immersion experience! Our full-service marketing team becomes an extension of yours; We learn the service you’re selling, the customer journey, and the ins and outs of your business in order to become your confidante and closest ally as we take your business where it needs to be.
Money Makers
The best thing we could hear at the end of a project? “Setasa, you made us money!” We help each and every client tap into the extent of their online potential, empowering them to explore new platforms, maximize revenue, and build communities of loyal customers who keep coming back for more.
Sage
cmyk
C:0M:8Y:50K:27- R:186G:171B:93
Hexcode
#baab5d
Wine
cmyk
C:0M:50Y:29K:76- R:62G:31B:44
Hexcode
#3e1f2c
Cream
cmyk
C:1M:0Y:11K:3- R:244G:247B:220
Hexcode
#f4f7dc
Blaze
cmyk
C:0M:53Y:73K:15- R:216G:101B:59
Hexcode
#d8653b
Color Palette
The objective was to craft a color palette that flawlessly merged boldness, sophistication, and the distinct personality of Setasa. The result? A palette that's boldly sophisticated, radiating confidence, warmth, and approachability. Burgundy signifies elegance, paired harmoniously with sage's inviting touch, while blaze adds a dose of confidence. Simultaneously, the lighter tones convey warmth and approachability.
Typography
When crafting the brand's typography, the key was finding fonts that complemented their color palette. Ivyora Display became the primary font, renowned for its refined look. A sleek sans-serif was chosen as the secondary font, featuring rounded letters and crisp lines for a modern, clean, and bold aesthetic that perfectly complements the primary font. Together, they capture the brand’s essence, radiating elegance and professionalism while maintaining a modern, approachable charm.
Primary Font / IvyOra Display
IvyOra Display
Designed By
Jan Maack
Designed In
2022
IvyOra Display In Use
Our custom strategies empower your brand across all our services —no cookie-cutter solutions, just unique digital success stories.
Secondary Font / Poppins
Designed By
Jonny Pinhorn
Designed In
2014
Poppins
Weights
- light
- regular
- semibold
- bold
Poppins In Use
We’re not salespeople; we’re storytellers. The campaigns we run are intentional, thoughtful, and uniquely tailored to the audiences they’re meant to connect with. We want to shake up the status quo, to bring fun and creativity to traditionally serious spaces. How? With the power of a good story.
Tagline
Led by heart, backed by data.
The Logo
The seamless fusion of “s” and “a” forming the shape of a heart, a nod to “Led by heart” in the tagline infuses the logo with personality and playfulness, striking a balance between professionalism and fun—a true reflection of Setasa.
The curved and fluid design embodies timelessness, approachability, and movement, reflecting their dedication to driving businesses toward their digital potential.
Brand Mark
Molded from the logo’s defining “S” while using the punctuation for the heart’s tip as a tribute to the primary logo, the brand mark is memorable, elegant, and creative. It playfully shapes the “S” into a heart silhouette, nodding to the first half of the tagline, “led by heart.”
Mockups
Testimonial
“It turned out even better than I could have imagined, and their service was nothing short of spectacular.”
“I had an incredible experience working with Two Moons Studio on the branding for Setasa. Their professionalism was evident throughout the process. They honestly wowed me, knocking my socks off! They delivered as promised—perfectly. I loved the branding!!The strategy and messaging session was also a game-changer, refining my service offerings and simplifying marketing. Lola captured the exact look I envisioned, and her passion and creativity shone through. Highly recommend!”
- Rowena Kagugube, Founder & CEO
Tone of Voice
Poised, polished, yet playful
We’re serious about our work, but serious ≠ stuffy. Setasa strikes a balance between high-end professionalism and down-to-earth approachability. After all, we genuinely love what we do!
Trustworthy
Blending up-to-date industry language and more conversational writing, we show that we know what we’re talking about without coming across as intimidating. Setasa’s brand messaging fosters a sense of reliability, so potential clients can feel safe in the knowledge that we always deliver on our promises.
Dynamic and innovative
We work with creative professionals and open-minded visionaries across a range of high-earning, service-based industries, helping them redefine the way they approach digital marketing. When our potential clients say, “My target audience is not on Instagram,” our mission is to help show them that they are.
Empowering
Through our brand messaging, we aim to make each client feel seen, heard, and excited to work with us. Whether they’re launching a major campaign or hoping to expand into a new online space, we present ourselves as the trusted guide and get-it-done force, pushing the client to their ultimate digital potential.
