The Spell Crêperie
Capturing & translating a magical place into a cohesive brand identity.
- Branding
- Loyalty Cards
- YEAR2023
- LOCATIONBali, Indonesia
- TOOLSAdobe Illustrator, Photoshop, Procreate
Founded in 2015, Spell Crêperie introduced the authentic flavors of France to Bali with a variety of savory galettes and sweet crêpes made from fresh ingredients and authentic recipes. The restaurant’s decor evokes the magic and mystery of Brittany with traditional artwork, warm lighting, and wooden furniture. Their mission is to transport customers to a land of fantasy, creating a magical and delicious experience.
Project Brief
They needed a team capable of translating their unique and magical atmosphere into an inviting brand identity. They wanted a visual identity that genuinely captured the charm and coziness of the restaurant's atmosphere, while also reflecting the authenticity of its cuisine inspired by Brittany. The project involved creating a comprehensive visual brand identity, and two different loyalty card designs.
Brand Personality
Artistic, Cultured, Charming, Magical
Peacock Fan
cmyk
C:100M:0Y:2K:65- R:0G:88B:86
Hexcode
#005856
Viridian
cmyk
C:51M:0Y:5K:45- R:68G:139B:132
Hexcode
#448b84
Jagged Ice
cmyk
C:18M:0Y:5K:9- R:191G:233B:222
Hexcode
#bfe9de
Alabaster Light
cmyk
C:0M:2Y:5K:4- R:246G:242B:233
Hexcode
#f6f2e9
Color Palette
We put a great deal of thought into creating a color palette that would be both modern and approachable. After carefully evaluating various options, we ultimately settled on a curated selection of three colors: two green-blue hues and a warm beige shade. The combination of these colors produces a calming and captivating ambiance that beautifully complements the personality of the crêperie.
Typography
The typography needed to strike a balance between artistic modernity and a hint of ancient culture. Following extensive discussions and revisions, a retro-stylish font inspired by ancient Gaelic scripts was chosen as the primary font, complemented by a basic sans-serif font to create a sense of harmony and balance.
Primary Font / Cayed
Cayed
Designed By
Allouse.Studio
Designed In
2021
Our cozy and charming atmosphere makes The Spell Creperie the perfect spot for a romantic dinner, a casual lunch, or a sweet treat.
Secondary Font / Open Sans
Designed By
Steve Matteson
Designed In
2010
Open Sans
Weights
- thin
- regular
- semibold
- bold
At The Spell Creperie, you’ll find authentic French crêpes and galettes made with only the freshest organic ingredients. Our menu offers a range of sweet & savory crepes and galettes, all cooked to perfection using traditional methods.
The Logo
We designed a custom triskele symbolizing Brittany and the Celtic culture.
The logo seamlessly blends simplicity and creativity, featuring a Celtic-inspired typeface for a touch of History and Culture.
Loyalty Cards
