Vegan Cookie Co

With careful thought and dedication, we crafted a neutral palette embodying the essence of "hand-made" artistry, the authenticity of natural elements, and a welcoming coziness. After exploring numerous options, we curated a trio of colors: an orange-brown exuding warmth and earthiness; a dominant reddish-brown for depth; and a timeless beige symbolizing elegance and simplicity. The fusion of these shades creates a tranquil yet inviting atmosphere, infusing a touch of playfulness that harmoniously aligns with the brand's identity.

The goal was to create a typography system that captures the feeling of "hand-baked" while keeping a modern sensibility. The primary font, a hand-painted script, mirrors the artistry and human involvement in every batch, embracing the imperfections that make each cookie unique. Accompanying it is a sans-serif font for readability and modernity, allowing the script font to shine.