- PROJECT TYPEDesign Challenge
- BRIEF BY@designerbriefs
- RANKED1st Place
- YEARDec 2023
- TOOLSIllustrator / Photoshop / Xd / Procreate
Bella, a jewelry brand nestled in Florence, Italy's artistic hub, is known for its exceptional handcrafted pieces that range from delicate everyday elegance to bold, striking designs. Each meticulously designed creation is more than an accessory; it's a celebration of individuality. With an unwavering dedication to precision and passion, Bella ensures that every piece becomes a unique expression of the wearer's style and personality, infusing each detail with a narrative that resonates intimately with the wearer's essence.
Modern, Handcrafted, Pretty, Elegant
The brand's color palette artfully combines gentle neutral tones, radiating warmth and comfort, with a touch of black to infuse sophistication, providing depth and refinement to the overall aesthetic. This careful balance creates an elegant and inviting visual language that defines the brand's nuanced sensibilities.
In shaping the brand's typography, our objective was to seamlessly fuse elegance with a touch of minimalistic modernity. The primary font, a serif type, was chosen to evoke a sense of grace and sophistication. To harmonize with this choice, we opted for a simple, easily readable sans-serif font, strategically ensuring a well-balanced and cohesive typography system.
Primary Font / IvyOra Text
IvyOra Text In Use
From delicate everyday elegance to striking statement pieces, we craft jewelry that celebrates your individuality with passion and precision.
Secondary Font / Mulish
Mulish In Use
We are Bella, a jewelry brand nestled in the artistic heart of Florence, Italy, renowned for our exceptional handcrafted pieces that span from delicate everyday elegance to bold, striking designs. Every creation we meticulously design transcends being a mere accessory; it embodies a celebration of individuality. With our unwavering dedication to precision and passion, we ensure that each piece becomes a unique expression of the wearer's style and personality.
The floral illustration stands as a meticulously hand-drawn portrayal of the Bella flower, a deliberate tribute to the brand's name. The imperfections in the drawing symbolize the essence of "handcrafted" artistry intrinsic to the jewelry, capturing the unique charm and individuality that each piece embodies.
The use of rounded letters intentionally retouched to achieve its imperfect look mirrors the elegance of hoop earrings and serves as a symbolic representation of the intrinsic "handcrafted" essence within the jewelry.
The logo's lowercase font creates a gentle, minimal, and approachable appearance that perfectly encapsulates the brand.
The brand mark features the main "b" of Bella enclosed within a slightly imperfect circle, symbolizing irregular hoop designs and honoring the craftsmanship of handmade jewelry. Its minimalistic design allows for effortless recognition and lasting memorability, ensuring it remains distinctive even when scaled down. This meticulous design guarantees the brand mark's prominence, embodying Bella's character and leaving a lasting impression on its audience.
Precision and individuality
in every piece.