Blending premium sophistication with a natural touch.
Headquartered in Los Angeles, with stores in New York, Paris, and Dubai, Nuttini crafts smooth, all-natural nut butters from 100% pure, premium ingredients. Their commitment to quality is reflected in every jar, offering rich, authentic flavors and a wholesome, indulgent experience. With meticulous sourcing and expert craftsmanship, Nuttini ensures each spread delivers a natural, delicious taste, embodying their dedication to excellence.
Brand Personality
Pure, Creamy, Premium
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Hexcode
#EFD6A8
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Hexcode
#453B38
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Hexcode
#B47425
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Hexcode
#D9CEC4
Nuttini’s color palette harmonizes beige, deep dark brown, creamy yellow, and burnt orange to capture a sense of warmth, purity, and timeless elegance. The deep brown grounds the palette with depth, while creamy yellow and burnt orange infuses it with a vibrant, inviting energy. This combination creates a refined and pure aesthetic that highlights Nuttini’s premium quality products.
To highlight the brand’s premium feel, we chose Writer by Pangram Pangram Foundry. This elegant serif typeface, influenced by French Renaissance design, merges classic charm with modern sophistication. It serves as both the primary and secondary font, with different weights employed to create contrast. Its refined yet inviting character captures modern elegance, infusing the brand with clarity and sophistication.
Pangram Pangram
2022
Writer Thin In Use
Our commitment to excellence shines through in the rich, satisfying flavors that make every bite a moment to savor.
Pangram Pangram
2022
Weights
Writer In Use
At Nuttini, we pour passion into every jar, crafting smooth, natural spreads made with 100% pure, top-quality ingredients. Our commitment to excellence shines through in the rich, satisfying flavors that make every bite a moment to savor. From selecting the finest nuts to perfecting each recipe, we ensure that every jar delivers a delicious and wholesome experience.
The logo captures a balance of elegance and natural purity. A carefully refined script font provides a bold yet fluid appearance, mirroring the creamy texture of Nuttinis' nut butters.
The connected letters form a smooth, continuous flow with a slight tilt adding a dynamic touch, while the large capital "N" with its exaggerated curve further enhances it's "creamy" feel.
Brand element
The hand-drawn almond leaf illustration brings a personal, artisanal feel to Nuttini’s brand. Its simple details add warmth and character, blending a natural touch into the brand's story. This element works well for favicons, social media profiles, or as an extra touch in marketing materials.
Tagline
Spoon-licking Delight.
The goal for the packaging labels was to achieve an elegant and clean design with an earthy, authentic touch. Each nut butter is distinguished by a unique, soft color to reflect purity. The design places the product name prominently in the center for easy visibility, while smaller text along the sides provides additional details.
Premium & Luxurious
Nuttini speaks with an air of elegance, showcasing the sophistication of its meticulously crafted nut butters. Every description highlights the superior quality and refined taste that make our products a true indulgence.
Friendly & Inviting
Our tone is warm and inviting, designed to make every customer feel like a cherished part of the Nuttini family. We engage with a conversational style that fosters a personal connection and makes the experience enjoyable.
Clear & Trustworthy
We communicate with clarity and confidence, ensuring that every detail about our products is accurate and transparent. Our professional demeanor underscores our commitment to quality and reliability, building trust with every interaction.
