We are absolutely thrilled with our beautiful new brand and are so grateful for the opportunity to collaborate with Two Moons Studio.
Goldust Spa
Radiating elegance, luxury, and serene tranquility.
- Mission + Vision
- Value Statements
- Logo + Brand Design
- Collateral Design
- CLIENT Rachel Brereton
- YEAR June 2024
- LOCATIONBali, Indonesia
- TOOLSAdobe Illustrator / Photoshop
- PUBLICATIONSBrand of The Day (Braaands)
Nestled in the heart of Canggu, Bali, and open since 2009, Goldust is a one-of-a-kind relaxation oasis, setting the standard for a soul-nurturing experience. This is the epitome of spa luxury, and every element has been artfully curated to ensure that the customer enjoys only the finest of experiences.
Project Brief
Goldust reached out to us after moving to a larger, more luxurious space, complete with a redesigned interior that radiates warmth, tranquility, and serenity—everything designed for relaxation.
They felt their current logo was too boxy and rigid, failing to harmonize with their new serene and luxurious space. They envisioned a design that was more fluid, inviting, and elegant, while still capturing a sense of luxury, serenity, and warmth. The team expressed a desire to transition from a pictorial logo to a wordmark and move away from intense gold tones to embrace softer pastel pinks and creams, with gold as an accent to truly reflect their new setting. They also sought a new typography system that truly reflects the elegance of their new setting.
Soft Almond
cmyk
C:0M:14Y:22K:16- R:213G:184B:166
Hexcode
#D5B8A6
Whisper
cmyk
C:0M:2Y:6K:4- R:245G:240B:231
Hexcode
#F5F0E7
Soft Cheddar
cmyk
C:0M:29Y:41K:25- R:191G:135B:113
Hexcode
#BF8771
Petal
cmyk
C:0M:5Y:9K:5- R:242G:231B:220
Hexcode
#F2E7DC
Color Palette
Using soft tones, we wanted to create a sense of calm and indulgence that envelops you effortlessly.
Each color is intended to evoke a feeling of relaxation and luxury, much like sinking into a plush armchair after a long day. With these colors, guests will feel immersed in an atmosphere that soothes the soul and rejuvenates the spirit, ensuring that every moment is a luxurious spa experience.
Testimonial
We cannot recommend them highly enough—their talent and dedication made all the difference!
We had the pleasure of working with Two Moons Studio on our rebranding, and from the moment we met them, we knew they truly understood our vision. Their creative insight and professionalism were outstanding throughout the entire process. They took the time to listen to our ideas, offered innovative suggestions, and brought everything to life in a way that exceeded our expectations. We are absolutely thrilled with our beautiful new brand and are so grateful for the opportunity to collaborate with Two Moons Studio. We cannot recommend them highly enough—their talent and dedication made all the difference!
Typography
The typography needed to embody a perfect blend of luxury, warmth, and elegance.
After thorough consideration, in collaboration with their team, we opted for a serif primary typeface to complement the spa's interior, logo, and color palette, alongside a sans-serif secondary typeface. We chose Pangaia for its raw, gentle curves, which harmonize perfectly with the colors and logo. For the secondary type, we selected Open Sans for its simple, standard sans-serif style, ensuring easy readability without overwhelming the design.
Primary Font / Pangaia
Pangaia
Designed By
Pangram Pangram
Designed In
2023
Pangaia In Use
Leave behind any worries, stresses, or tensions of the outside world, and immerse yourself in a luxurious spa experience.
Secondary Font / Open Sans
Designed By
Steve Matteson
Designed In
2011
Open Sans
Weights
- regular
- semibold
Open Sans In Use
In today’s fast-paced world, it can be difficult to find the time and space to truly unwind. Goldust was created as a calm, nurturing space, where guests are able to indulge in luxurious treatments, prioritize self-care, and put themselves first for a while. Whether we’re going all out for a glamorous hen party, indulging couples in a romantic package for two, or treating individual guests to a nourishing massage, we pride ourselves on always providing a memorable, above-and-beyond relaxation experience.
The Logo
The sleek, clean type with softly curved letters adds delicacy, while the joined “S” and “T” enhance fluidity, reflecting Goldust’s seamless spa experience.
The capital “G” highlights “Gold,” reinforcing Goldust’s tagline, “Feel like Gold,” and its commitment to luxury.
Brand Mark
Crafted from the "G" of the primary logo, this simple yet powerful brand mark stands boldly on its own, with a full circle underneath to emphasize its presence.
Setting Goldust apart, it distinctively differentiates them from competitors while embodying a commitment to delivering a luxurious and welcoming spa experience. Balancing modern elegance with inviting warmth, this mark encapsulates the essence of Goldust, designed to pique curiosity and instill trust.
The Transformation
When Goldust approached us, their main issue was their existing logo. They found it too boxy and rigid, and it didn't work well for profile images or favicons.
They also felt it didn’t reflect their new location, which is much softer, more serene, and luxurious compared to their previous one. Our redesigned logo features subtle curves and a fluid design, capturing the relaxing and tranquil atmosphere they wanted to convey.
