Nocaff

Turning 'no caffeine' into the coolest thing in the fridge

Tone of Voice
Logo + Brand Design
Packaging
Posters

YEAR May 2026
PROJECT TYPEBranding Challenge
BRIEF BY@designerbriefs
TOOLSAdobe Illustrator / Photoshop / Procreate

Nocaff is a Sydney-based canned coffee brand built for a growing crowd of coffee lovers who are done with the jitters, the crashes, and the 3pm anxiety spiral, but aren't ready to give up the ritual. Founded on the idea that decaf deserves a rebrand, NoCaff set out to make caffeine-free coffee feel less like a compromise and more like a conscious, confident choice. Clean visuals, dry wit, and a voice that never takes itself too seriously — this is coffee for people who like peace.

Brand Personality

Modern, Easy Going, Bold, Calm

Vanilla Cream

cmyk
C:0M:0Y:9K:14
R:220G:219B:201
Hexcode
#DCDBC9

Warm Stone

cmyk
C:0M:1Y:3K:8
R:234G:231B:228
Hexcode
#EAE7E4

Charcoal

cmyk
C:0M:2Y:7K:84
R:40G:39B:37
Hexcode
#282725

Cream Puff

cmyk
C:0M:2Y:3K:4
R:245G:241B:237
Hexcode
#F5F1ED

Colors

Kept strategically calm and simple so the logo and illustrations can take center stage.

Warm, soft, and unhurried, a natural extension of Nocaff's easy-going identity. The creamy tones don’t just look calm, they carry that feeling too.

Primary Font / Palma Fizzy

Palma Fizzy

Designed By

Pangram Pangram

Designed In

2026

Palma In Use

for people who need to break up with caffeine but don’t want to break up with coffee.

Secondary Font / Palma

Designed By

Pangram Pangram

Designed In

2026

Palma

Weights

Light
Medium
Heavy

Palma In Use

Smooth, dark, unhurried. Our cold brew is slow steeped and Swiss Water decaffeinated — all the depth of a proper cold brew, none of the caffeine. Unsweetened. Two ingredients. Drink it whenever you want.

Typography

With a softer palette, the typography needed to carry more presence.

A thicker sans serif family brings a bold, modern energy without feeling too heavy, creating contrast against the calmness of the colours. Using a single typeface throughout keeps the designs feeling clean and uncluttered, allowing the small details and illustrations to stand out without competing for attention.

Mockups

The Logo

Thicker letterforms add boldness, while the lowercase keeps it relaxed and easy going. A small mark sits on the “ff” — somewhere between a coffee splash and an asterisk.

All lowercase, intentionally. It holds that calm, easygoing energy the brand leans into. no is set in italics while caff is not, a quiet nod to the "no caffeine."