Project Brief

Our mission? To design a website that reflected the luxury of the spa whilst ensuring a seamless browsing and booking experience. 

Goldust was undergoing a rebranding (View case study) and wanted their website to reflect the same elegance and serenity as their spa. Their existing site fell short, failing to convey the luxurious, serene atmosphere carefully crafted in the physical space. They envisioned a digital experience that would feel unmistakably like Goldust: a space that gave visitors a feel of what awaits them behind their golden doors.

The Booking Flows

For Goldust, we wanted the booking experience—whether for treatments or spa parties—to feel effortless. 

As visitors scroll through the website, they can explore treatments and book instantly with a single click. The form automatically fills in their chosen treatment, so there’s no need to type it in again or go back to find it. If the visitor clicks ‘book now’ straight away, they will be able to choose the treatment they want then and there. Simple, smooth, and stress-free from start to finish.

The Treatments

For the treatments page, we focused on simplicity and clarity to make it easy for visitors to find exactly what they’re looking for. 

They can search for a specific treatment or filter by category. The highlight of this page is the handy tooltip feature: by clicking the little (?), users can instantly see what’s included in each treatment, making the browsing experience smooth without the need to jump between pages.

Creating a Giftcard

One of the most engaging features we added to the new site is the ability to create personalised gift cards.

Users can customize the color and image, updating the design in real time. It makes the experience feel more meaningful, as visitors can add their personal touch, turning the gift card into something uniquely theirs.

The Help Widget

The help widget, true to its name, is designed to guide visitors to exactly what they need, with just a tap of a finger. 

Acting as a one-stop hub, it offers quick access to nearly everything, including the ability to search for treatments directly without having to navigate to the treatments page. This streamlined approach ensures visitors who know what they want can access and book with ease, cutting out unnecessary clicks and scrolling for a smoother, faster experience.

The Journal

The journal is a thoughtful addition to the site, designed to break away from the traditional blog format. 

We wanted the journal to mirror the distinctive beauty of Goldust. To reveal information in a way that felt sophisticated and out of the ordinary, just like the spa itself. From the archive page to each individual post, the design remains clean, elegant, and easy to navigate, offering the option to search and filter the blogs for a more tailored experience.

The Welcome Back Feature

A thoughtful feature for their returning customers. Goldust sees plenty of familiar faces—and, like most people, they tend to stick with what they love rather than trying something new. 

With that in mind, the goal was to make it as effortless, quick, and intuitive as possible for them to book their favorite treatments again, leading to faster conversions for Goldust. Here’s how it works: when a visitor returns to the site (using the same device), it remembers their previous booking and suggests it right away. All their contact details are prefilled, so they simply need to choose a date and time, click ‘book’ — and, hey, they’re done!